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CollegeFest(R) 2007 to Take Boston by Storm, Whipping Students into a Fun Frenzy for the 22nd Year

BOSTON (BusinessWire EON) September 13, 2007 -- CollegeFest(R), owned and organized by Mr. Youth(R), the nation's premier youth marketing agency, has grown to become a staple in the culture of Boston's collegiate life. The festival, to be held at Boston's Hynes Convention Center, is doubling its sponsorship activation space from last year to over 75,000 square feet. Over 15,000 college-aged students from over 100 New England-area campuses are expected to attend the event, where they will be treated to live performances, tons of free giveaways, and prizes from 95 corporate exhibitors and sponsors. Sponsors will include local companies, non-profits, and national corporations.

CollegeFest(R) 2007 will feature appearances by local-area sports figures, TV stars including cast members from MTV's Real World Sydney and Playboy magazine Playmates. Nationally renowned recording artists confirmed to appear this year include hip hop star Fabolous, chart-toppers Shop Boyz (performing their hit song "Party Like a Rockstar"), rockers We Are The Fury, and VH1 reality stars Whitestarr. Popular Boston-area acts appearing include Adam Ezra Group, Roots of Creation, and the Josh Dion Band, among others.

"This year's CollegeFest will offer a multi-sensory experience featuring all the best the city of Boston has to offer," said Matt Britton, Managing Partner of CollegeFest Promotions. "Our exhibitors have really stepped up their offerings this year to offer maximum value for our student attendees."

CollegeFest, part festival and part trade show, has become one of the Nation's foremost opportunities for major brands to connect with young, brand-loyal consumers. Among the exciting exhibitions this year:

-- Microsoft(R) Office Ultimate 2007 - Allows students to win great prizes like the Xbox 360(R) and Zune(R). Students can also purchase Office Ultimate 2007(R) for only $59.95 by visiting www.TheUltimateSteal.com

-- SendUMobile - Allows students who sign up fabulous prizes like pairs of tickets for major league sporting events, front-row seats for CollegeFest's nightly concerts and electric guitars. Student evangelists who register to represent SendUMobile at their colleges are also eligible for a drawing for two tandem sky dives

-- Jockey International - Consumers can enter to win "Underwear for Life"

-- JetBlue Airways - Students are encouraged to stop by Blue Betty, JetBlue's mobile marketing unit, to get a slice of the JetBlue Experience. In addition, they will be raffling off one pair of round-trip flights to any of their non-stop destinations from Boston

-- Kaplan Test Prep & Admissions - Consumers can enter to win $25,000 for grad school

-- Bank of America - Chances to win iPods, t-shirts, and concert tickets

-- Boston Celtics - Enter to win free Celtics tickets

Additional exhibitors include Ford, Columbia Pictures, H&M, Monster Energy Drinks, Mentos, CareerBuilder.com, Nantucket Nectars, Pizzeria Uno and Sunsilk, with more being added daily. For the latest information on CollegeFest 2007, please go to www.collegefest.com.

CollegeFest Facts

When:       Saturday, September 22nd, 12pm - 7pm

            Sunday, September 23rd, 12pm - 6pm

Where:      Hynes Convention Center

            900 Boylston Street

            Boston MA 02215

Admission:  $10 admission with valid college ID - Cash, MasterCard,

            Visa, AMEX, or Discover

Advance discount tickets available at www.collegefest.com.

About Mr. Youth, LLC

Mr. Youth(R) leverages critical relationships and unparalleled experience to provide marketing, partnership, and promotional solutions to corporate marketers looking to reach the elusive 14-22 demographic. Mr. Youth serves as a powerful resource in the development and execution of promotional tactics designed to build brand awareness, drive retail traffic, generate buzz and PR coverage. Mr. Youth has just been named to the prestigious Inc. 500 List of the nation's fastest-growing private companies. PROMO Magazine ranked the company number 16 in its 2007 PROMO 100,; a list of the top promotional agencies in the U.S. In 2004, Mr. Youth was awarded the prestigious International Globes Award for Best Use of Event Marketing in the world.

Mr. Youth's proprietary marketing properties include CollegeFest(R) (www.CollegeFest.com), the nation's largest back-to-school college marketing event.

For more information on Mr. Youth, please visit www.MrYouth.com.

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