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MarketingSherpa Announces 4th Annual B-to-B Demand Generation Summit, Boston: Marketing Professionals from Adobe Systems, Agilent Technologies, Ci

WARREN, R.I. & BOSTON (BusinessWire EON) September 18, 2007 -- The B-to-B Demand Generation Summit features new business-to-business marketing research, intensive workshop sessions and 11 practical Case Studies presented by real-world business-to-business marketers from such companies as Adobe Systems, Agilent Technologies, Ciena, EMC and Oracle, among others. The summit will also feature exclusive marketing presentations by two popular b2b marketing bloggers: Brian Carroll of "B2B Lead Generation Blog" and Michael Stelzner of "Writing White Papers."

The two-day B-to-B Demand Generation Summit features

-- Case Studies presented by business-to-business marketing peers about their latest campaign tests

-- The newest methods of b2b search marketing, video, viral and email campaigns specifically for lead generation and nurturing

-- Information on how to market to the Fortune 500

-- Improved networking with all-star business-to-business marketing bloggers and fellow business marketing attendees at new roundtable discussion lunch tables.

"The summit is designed to arm marketers with the latest, exclusive business-to-business marketing tactics to stay ahead of the competition," said Anne Holland, founder of MarketingSherpa. "We've gathered nearly 30 of the top marketing professionals from around the country to present for the first time their innovative campaigns and to educate attendees on advanced marketing methods and practical tactics, including Web 2.0 viral video, e-mail campaigns and podcasts, to help ensure success in future marketing projects and campaigns. The Case Studies presented are 100 percent based on real-life marketers' actual lessons learned about what is working at this moment in advanced business marketing."

Registration for the B-to-B Demand Generation Summit is currently open and sells out each year as it is limited to 230 attendees. The cost of the summit is $1,495 per attendee. For a limited time only, MarketingSherpa is offering an early bird discount of $100 for those who register prior to Sept. 28, 2007.

The summit will also be held in San Francisco, Oct. 29-30, 2007. For a complete schedule of events and to register for either the Boston or San Francisco MarketingSherpa 4th Annual B-to-B Demand Generation Summit, visit http://www.sherpastore.com/B-to-BDemandGenerationSummit.html

About MarketingSherpa, Inc

Headquartered in Warren, R.I., MarketingSherpa (www.marketingsherpa.com) is a research firm publishing practical Case Studies and benchmark guides for its 237,000 weekly readers in the marketing profession. Topics covered include practical how-to and exclusive data and proven tactics in business-to-business marketing, ecommerce marketing, email marketing, search marketing, telemarketing, media relations, landing page design, marketing measurement and online subscription marketing. The firm also operates three annual Summits attended by thousands of marketers. Founded in March 2000, the firm has been a member of the MECLABS family of research firms since November 2006.

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