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Top Rated Speaker, Best Selling Author, Leading Sales Force Development Expert to Keynote Boston Area Executive Luncheon on January 24

Westboro MA (PRWeb) January 3, 2007 -- Dave Kurlan, the leading expert on Sales Force Development and the best selling author of "Baseline Selling - How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball", will appear in the Boston area on Wednesday, January 24, 2007. Kurlan will be the keynote speaker at an Executive Luncheon at the White Cliffs, on Route 20 in Northborough, MA.

Kurlan will discuss what it takes to build a superior sales force, getting everyone to over achieve, and how to find, attract, select and retain top sales talent. Dave is a top-rated, captivating speaker, who reaches out and grabs his audiences by their throats and doesn't let go until he's finished. He challenges his audiences to think outside the box and brings fresh, proven ideas for his audiences to implement.

Kurlan, the founder of Objective Management Group, pioneered the sales assessment industry in 1989 when he developed the Dave Kurlan Sales Force Profile. He is the author of two books, "Baseline Selling" and "Mindless Selling", and is a contributing author to "The Death of 20th Century Sellling" and "101 Ways to Improve Your Life Volume 2". Dave has been featured in Inc. Magazine, Selling Power Magazine, Sales & Marketing Magazine, Incentive Magazine and TED Magazine. He created "STAR", a proprietary process for recruiting top sales talent. Dave also writes the popular Blog, "Understanding the Sales Force" and top-rated Lens, "The World of Sales and Selling.

Event Registration is at 11 AM, Lunch is at 11:30 and the keynote presentation is from Noon until 2 PM.

For more information, call Mike Thornton at (508) 389-9350 or Register online

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